I’ve started using Gmail far more recently. It really is quite clever. One thing I really like is its intelligent suggestions on attachments.
The most common mistake I make with emails is forgetting to attach the document. Judging by the amount of emails I get with the sheepish phrase “and this time with attachment” I know I’m not alone.
In Gmail if you have text referring to an attachment and you send without an attachment a box pops up saying “Did you mean to attach files? You wrote “see attached” in your message but there are no files attached. Send anyway?”.

Simple but brilliant. And the best bit? I’m telling all my friends about this feature not because I work for Google but because it is so clever. And everyone loves it. I bet some of them will give it a go and also tell their friends. Just goes to show that little product features that solve a common problem can be word of mouth marketing gold.













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