World Cup fever is beginning to take hold across the globe and AdMob is no exception. We’ve recently done some research into how people will be using their mobiles during the tournament looking at everything from likely cross-media consumption trends to choice of mobile content. What’s more we’ve developed special packages to help advertisers engage with fans worldwide during the biggest football show on earth.

The survey focused on the host country and ran across the South African AdMob network. It confirmed that South Africa has well and truly caught World Cup fever. Over 80% of respondents said they would definitely be going to the games or to the big screens at the fan parks. It’s not only the fans on the move – with their mobiles of course – as 17% of South Africans said they were “red carding” the event to go on holiday.

As could be expected, the bulk of respondents, (37%) note they will be following the World Cup on television. Mobile also scores highly and is second at 20%. Third place is fixed line internet and, finally, on the “reserve bench” we have newspapers and radio.

Fans will be using their mobiles primarily to see scores, followed by checking team standing, read news and chat.

Although the survey was purely on South Africans it’s fair to assume that football fans the world over will be using the mobile Internet to keep informed. Mobile Internet usage spiked globally during the last World Cup and should do so again. It will also be a great opportunity for our advertisers to engage with World Cup fans. The AdMob network has one of the largest collection of football related sites and apps in the world. These have an estimated 2.5 million monthly unique users and over 110 million impressions globally. And that’s before World Cup fever takes hold!

The packages we’ve developed allow advertisers to focus on these football related sites and apps in our network so they can tap into the expected World Cup surge in usage. This increase in scale and reach should help advertisers drive even more traffic to their sites, apps or mobile experiences.

THIS BLOG FIRST APPEARED IN THE LIFE AND TIMES OF ADMOB http://blog.admob.com

This entry was posted on Sunday, July 4th, 2010 at 12:39 pm and is filed under Mobile Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.