Search Marketing

Tamar, the search agency, got some great publicity last week with their report highlighting the lack of paid search ads on World Cup terms by the sponsors of the tournament.  Shame, then, that Tamar themselves are also guilty of neglecting paid search to make the most of this publicity.

The report is a great marketing idea. It looks at how World Cup sponsors such as Adidas, Sony and Coca Cola are not yet placing paid ads against terms such as “world Read more.

Social Media

Looking for new treats to spice up your child’s lunch pack? Looking for something a little more interesting then blackcurrant juice? How about a bottle of Smirnoff Vodka! Even in coldest Moscow I don’t think this recommendation would get much take-up no matter how daunting the afternoon’s lessons. However this was the recommended drink for lunch-packs by a leading online grocery retailer a little while ago according to Mark Stuart, Head of Research at CIM in Read more.

Mobile Marketing

Whilst a number of teams may have underperformed at this year’s World Cup, few could have expected how dominant the Vuvuzela horn would have become. In stadiums across South Africa, the horn’s distinctive sound rings out – a symbol of the tournament – echoing fans’ frustration, pride anger and glory. And app developers have been quick to capitalise on the notoriety of the horn, described by fans and media around the world as ‘sounding like a giant swarm of bees’. Read more.